All about being Franchisee / Partner

EASY HOME has a multi layered Franchise system at the heart of its operations. EASY HOME Franchising Model is a network of “Easy Home” through the franchisee route giving opportunity to a large number of entrepreneurs across India.

The franchising model allows entrepreneurs with varying investment levels to become part of the network and enjoy equal opportunity to harvest the golden opportunity in the real estate market, through the huge basket of products and services as well as a unique revenue sharing model, enabling faster break even and good returns on investment. The three tier franchising model has been designed to provide the network with necessary width and depth of geographic coverage. The base level partner is the EASY HOME ASSOCIATES (Real Estate Advisor), who operates from home, in the locality as the area of operation; the middle level partner is the Franchisee who covers an area comprising at least 20 localities and the top level partner, a Master Franchisee is in charge of a territory comprising a minimum of 20 such franchisees.

Each Franchisee and Master Franchisee will have a retail outlet called Easy Home, which would have uniform look and feel manned by trained staff that would provide customers with a uniform experience. Each network partner of EASY HOME has exclusive rights to the territory they operate in and are appointed to. The entire operations of the EASY HOME network are real time through an exclusive real estate technology platform and central database. EASY HOME with a mission of organizing the unorganized real estate sector, expected to float a chain of 25 across northern India in 2012-13, covering urban as well as rural areas.

The Co Founder and the Global Head of EASY HOME, Mr. SANJAY DUA says, “We are a partner driven model in the real estate sector. Within a span of less than a Year EASY HOME has been able to achieve good Real Estate Network and has identified more than 1000 partners across India. EASY HOME would soon reach its ultimate target of 1000 Easy Home.”

EASY HOME offers its franchisees a complete range of support system starting from corporate identity of the shop set up, recruitment of employees, standardized operational manual, technical network, centralize data for property transaction and strategic and business partners for tie up. EASY HOME welcomes entrepreneurs, to partner with and create trust worthy and a transparent real estate eco system. For partnership and franchise association please reach us on franchise@easyhomeinfra.in

Basic Requirements for BECOMING PART OF EASY HOME

Qualification: The minimum educational qualification to partner with EASY HOME is ‘Graduate’ in any discipline with a basic understanding of real estate industry.

Financial Background: The investment capability of the prospect is another criterion for the eligibility of a partner. It would also help in understanding his/her acumen to handle financial situations during the course of the business.

Present Occupation: The present occupation as well as the past records of the prospect would help us in knowing the extent of training required for the individual. Some prospects might not be from the real estate industry, but given the enthusiasm and zeal, he/she can do wonders by gaining required experience in this field.

Managerial Capabilities: This is an important attribute as the franchisee would have to work with individuals with different mindset and get things done as a good leader. Managerial capabilities are required for a partner to be eligible since he/she would have to interact with different personnel who includes his customers, the Associates, the Support Staff and the corporate office.

Attitude: This is an important parameter. A partner having ample knowledge and skills, but a wrong attitude can tarnish self image as well as the credibility of the organization. Hence, a right attitude is essential and that comes by first believing in the idea/concept. If the individual is himself/herself not convinced about the potentials of the business, then he/she will not carry the right attitude.

Exposure To Real Estate Functioning: Any prospect would have had some kind of exposure either directly or indirectly in real estate services – in terms of buying, selling or renting a house etc. This forms one of the criterions for selection.

Geographical Knowledge of the Area: Due to the inherent nature of the business, a partner should know and understand the real estate business potential in his/her geographical area. The partner is not only a facilitator for transacting properties, but also a consultant to his customers.

Communication Skills: Since the real estate industry involves a lot of interaction with customers from various walks of life, the articulating skills and the ability to convince should be inherent in the prospective individual.

Supports to the Franchisees & Partners

Shop Set Up / Site Selection for your Office : In order to penetrate deeper into the market and be as closely accessible to the customer, “EASY HOME” has developed a strategic plan to help you to locate and design your office as per the branding which will be homely, friendly and inviting to customer, thus increasing your business potential.

Shop Architectural as per the Corporate Identity: At a low cost, the site architecture and décor will enable you to stand out in the market as a leader with branded corporate identity.

Corporate Identity: The Corporate identity Manual will be the complete guide to bring the EASY HOME identity in all aspects of exposure – shop interior, business card designs, letter heads, envelops etc.

Business Operations Manual: The business operational manual is well designed taking care of minute details of business promotion, backed with research and application of modern technology with procedures clearly spelt out as per ISO 9001 standard, suiting to each and every office. Recruitment of Employees: EASY HOME will work closely with each of the region and provide designated specialist in business to select and train new sales people and back office staff.

Training Performance Evaluation and Certification: After a comprehensive selection process, the franchisees will be trained by specialists in personal development and etiquettes, for careers in real estate and to shape them into future champions. This career path is extremely appealing for people serious about succeeding in this wonderful and challenging industry.

Data Base of Properties: An affiliation with ‘EASY HOME’ is a certain ‘Buyer’s Win’, ‘Sellers Win’, and “Franchisee Win”. The approach combines flexibility and value. The website is so exhaustive, authentic, informative and precise that a client/customer can search for homes, land / site and commercial / investment on properties.

Guidelines to Prepare Marketing Kit: Well researched, time tested and proven first class marketing kit will contain comprehensive items, viz. company profile details of return on investment, rate cards, PPT order confirmation receipt, products, its vivid description etc. They will also receive professionally designed brand logo, business cards, and presentation folders.

Guidelines for Legal and Financial Services: Franchisee will have access to scientifically designed and fully integrated transaction management with legal advice – as required and effective accounting / financial system. This proven tool provides streamlined administrative, legal and accounting / financial tasks.

Software for the Operations: System evolution software is custom made and specially designed to make the job easier and provide total solution for running your real estate business. One of the major advantages is that it helps for business opportunities in your area. Knowing your prospective customers and developing relationship, knowing your market quickly and efficiently besides working systematically with cutting edge technology and tracking your market efforts.

National and International Branding & Exposure: ‘EASY HOME’ is going to become one of the India’s strongest real estate brands… A really super brand – as a result of independent research and brand tracking study with tough measures. Its study clearly measures its level of trust and other key performance indicators.

EASY HOME’s ground level activities and dedicated service undoubtedly confirms it as a market leader in all the spheres and makes it truly a SUPER BRAND of REAL ESTATE in modern era.

Being a Master Franchise of Easy Home

The master franchisee is responsible for the following activities in his/her Territory;

  • Set up a Easy Home with the assistance of the EASY HOME corporate office
  • Establish Franchise Network under him/her
  • Buyer/Seller Lead Generation, Revenue Generation from Real Estate Transaction & related activities
  • Promote the Easy Home activities in his/her region as well as across India
  • Training Support; Co-ordinate and ensure the EASY HOME training for the SHOPEE team
  • Assistance to the Franchisees' Easy Home Set Up/Promotion and Development
  • Support the Franchisee in identifying and recruiting suitable manpower
  • Provide business activity support to the franchisees below him or her in terms of suitable project identification, validating market surveys, making presentations to the builders and guidance in EASY HOME ASSOCIATES appointment
  • Updating Corporate Office about Market Status and working towards enhancement of the same
  • Shop Operations responsibilities: Co-ordinate and assist the team members to set up the operations, share market intelligence information pertaining to the assigned areas
  • Ensure the ongoing operations meet the standards of the company
  • • Master Franchisee Shop Setup Requirements
  • Carpet area of 1000 sq.ft. to 1500 sq.ft for the Easy Home.
  • Infrastructure as per Easy Home specifications
  • Willing to operate business on truth and integrity
  • • Master Franchisee Team Requirement: Easy Home will be headed by the Master Franchisee owner or personnel appointed by the Owner who would be designated as Centre Manager. Rest of the team for the Master Franchisee Easy Home will be as below.

    Marketing Team
  • Marketing Manager
  • Two Marketing Executives

Business Development Team
  • Business Development Manager
  • Two Business Development Executives
  • Customer Relations Team
    • Customer Relations Manager
    • Customer Relations Executives

    Further details will be provided during personal discussion with Easy Home Partner Establishment Team Interested in joining Easy Home as a Master Franchisee, please write to us on franchise@easyhomeinfra.in

    Being Franchise of Easy Home

    The franchisee is responsible for the following activities in his/her Area;
    o Set up a Easy Home with the assistance of the EASY HOME corporate office
    o EASY HOME ASSOCIATES Network Establishment
    o Buyer/Seller Lead Generation, Revenue Generation from Real Estate Transaction & related activities
    o Promote the Easy Home activities in his/her region as well as across India
    o Training Support; Co-ordinate and ensure the EASY HOME training for the SHOPEE
    o Provide business activity support and guidance to EASY HOME below him or her in terms of suitable project identification, validating market surveys and making presentations to the builders

    o Updating Corporate Office about Market Status and working towards enhancement of the same o Shop Operations responsibilities: Co-ordinate and assist the team members to set up the operations, share market intelligence information pertaining to the assigned areas
    o Ensure the ongoing operations meet the standards of the company
    • Franchisee Shop Setup Requirements
    o Carpet area of 300 sq.ft. to 600 sq.ft for the Easy Home.
    o Infrastructure as per Easy Home specifications
    o Willing to operate business on truth and integrity

    • Franchisee Team Requirement: The SHOPEE will be headed by the Master Franchisee owner or a personnel appointed by the Owner who would be designated as Centre Manager. Rest of the team for the Master Franchisee SHOPEE will be as below.

    o Marketing Team
    • Marketing Manager
    • Two Marketing Executives

    o Business Development Team
    • Business Development Manager
    • Two Business Development Executives

    o Customer Relations Team
    • Customer Relations Manager
    • Customer Relations Executives

    Further details will be provided during personal discussion with Easy Home Partner Establishment Team Interested in joining Easy Home as a Master Franchisee, please write to us on franchise@easyhomeinfra.in .